Company Strategy

Leumi Group's strategy focuses on profitable long-term growth, as well as strengthening its core business: Banking for the benefit of customers, shareholders, employees and suppliers in all of the Group's business lines, while maintaining a sharp focus on community and the environment.
With the aim of achieving our vision, "Conducting proactive and innovative banking for our customers", Leumi's strategy focuses on upgrading our service model and the value propositions we provide our customers, and developing high-quality organizational and technological capabilities that are both effective and innovative.
 
The Group has defined four major strategic objectives which outline its vision:
 
1.  Improving our service model and value propositions to targeted segments.
2.  Implementing a customer-centric corporate culture which focuses on training and motivating employees
     of the organization in line with the Group's vision and core values.
3.  Improving efficiency and flexibility by focusing on human resources, information technology and
     procurement.
4.  Creating a high-quality, innovative technological environment by focusing on improved business
     performance and the Bank's ability to react quickly to constant changes in its operating environment.